Re: Why is it called Bleach?
I'm thinking the real reason is the fact that his soul, hollows' souls, Arrancars' souls, and other Vaizados' souls have been "bleached" into something totally different than their intended purposes'. I think the "bleached hair" thing was a foreshadowing element that your perspective was about to be changed.
Although, my opinion is probably better than all of yours, because I'm an American.
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